 |
We conduct all types of research using both qualitative and
quantitative methods.
Qualitative research (FGI,dyads,
triads, IDI) is carried out by
moderators with broad experience in such research.
Quantitative research is conducted via post, face to face,
in hall test
(central location) and over telephone from the
CATI studio. We are
developing CAPI method at the moment..
By means of the above techniques we conduct:
Consumer researches concerning:
- lifestyles
- consumer satisfaction (CSS)
- usage and attitude (U&A)
- consumer behaviour
- classification of brands and products
- recognition of brands
- recognition of advertisements
- pre-tests and post-tests of advertisements
- tests of products, packages and names
- decision-making mechanisms
Business to business researches concerning:
- decision-making mechanisms
- distribution network
- mystery shopping
- atmosphere survey
- needs of corporate clients
On demand we also realise other kinds of surveys like
ad hoc and tracking.
|
 |
